1. Growth models#

Music on vinyl [BPI]

The purchase of albums on vinyl grew for a 15th consecutive year in 2022, [to] £119.5 million, up 3.1% on the year. The biggest-selling albums on the format were led by Taylor Swift’s Midnights, Harry Styles’ Harry’s House […] and The Car by Arctic Monkeys.

This chapter provides an introduction to concepts and depictions of growth. After working through the chapter you should

  • Understand the difference between absolute and relative growth and be able to calculate these two statistics for given data

  • Be able to distinguish between relative growth and percentage-point growth and decide when it is appropriate to use either measure

  • Calculate the average annual growth in absolute and relative terms, and write down models fitting these measurements.

  • Say whether you think an absolute or relative growth model is appropriate for a given dataset or scenario, with justification.

1.1. Measures of growth#

There are two princpal ways that we measure growth:

Absolute growth

This refers to the measured change in a quantity, in number of units. For example, if a plant leaf has increased in length from 3.6cm to 5.2cm then the absolute measure of growth is 1.6cm. A negative value would mean that the measurement quantity has decreased.

We can write down a formula for the absolute growth of a measurement \(y\) as follows, where \(y_0\) is the initial value and \(y_1\) is the final value. In the example case described above, these values are 3.6cm and 5.2cm, respectively:

(1.1)#\[\begin{equation} \Delta y = y_1 - y_0 \end{equation}\]

Relative growth

This refers to a growth measurement that is given as a fraction or percentage, rather than a number of units. For example, an increase in length from 3.6cm to 5.2cm could be described in relative terms as a 44.4% increase.

We can convert our absolute growth formula to a relative growth formula by expressing it as a proportion of the initial measurement. This is called a growth factor :

(1.2)#\[\begin{equation} \frac{\Delta y}{y} = \frac{y_1-y_0}{y_0} \end{equation}\]

Notice that the growth factor does not depend of the unit of measurement, due to unit cancellation between the numerator and denominator.

To obtain the result as a percentage value we simply multiply by 100. A growth factor of 1 is therefore equivalent to a 100% increase.

Test your understanding of relative growth by answering the following questions before you move on.

Exercise 1.1

If the growth factor is 2, which of the following statements are true about the measurement?
(there may be more than one answer):

(a) it has doubled (b) it has increased two-fold (c) it has increased by its original size
(d) it has tripled (e) it has increased three-fold (f) it has increased twice its original size

Exercise 1.2

In 2005 the total public student loan debt of English domiciled students and EU students studying in England was £13.033 billion. By 2022 this figure had risen to £181.612 billion. Calculate both the absolute and relative growth during this period.

Exercise 1.3

In 2017 the estimated world population of southern white rhinos was 18,064. By 2021 it had fallen by about 11.7%. Approximately what was the population in 2021?

1.2. Percentage point growth#

Percentage point growth refers to the absolute difference between two percentages or proportions. For example, if the percentage of students who passed an exam increased from 85% to 90%, this would represent a five percentage point increase in the pass rate.

We report changes in this way when we are interested in the actual increase or decrease in a percentage, rather than the relative change or proportion compared to a base value.

To illustrate the difference between relative growth and percentage point growth, consider the following data which show the number of full-time undergraduate students enrolled at UCL vs any UK HE provider. The figures are derived from HESA data.

Table 1.1 Full-time UG students enrolled at University College London vs any UK Higher Education provider#

2014/15

2021/22

UCL

15,350

23,020

All UK

1,438,765

1,728,210

We can see that between 2014/15 and 2021/22 the number of students enrolled at UCL increased by 7,670 and that this represents a 50% uplift. Here, we used a percentage to report a relative increase in the number of UCL students.

However, in the same period of time, UCL’s share of the student population only increased from 1.067% to 1.332%, which is an increase of 0.265 percentage points. Here, we used a percentage to report an absolute increase in the proportion of students who are at UCL.

It is sometimes useful to report changes in a percentage or proportion in relative terms. However, you should take care, because “percentages of percentages” can be difficult to interpret or state correctly!

For example, the increase from 1.067% share to 1.332% share represents a 24.9% increase in UCL’s share of the undergraduate population. We can infer that some other universities must have larger proportional increases in student numbers over the time period of the data, since UCL’s student numbers went up by half whilst its share of the undergraduate population increased by only a quarter.

Exercise 1.4

The following statistics on UK voter intentions were provided by a YouGov survey

March 2020

March 2023

Conservative

52%

23%

Labour

28%

45%

Based on these statistics, calculate the increase in labour voting intentions over the period. State your answer both in percentage-point terms and in relative terms. Which of these measures do you think is most appropriate here?

1.3. Annual growth models#

We may be interested to compare growth amount over time. These comparisons can be done in absolute or relative terms as best fits the data and the purpose of the analysis.

If the data indicates consistent absolute growth every year then it would be appropriate to use an absolute measure. If the data indicates a consistent growth factor or proportional change then a relative measure would be more suitable.

The table below shows an example, based on annual data for full-time undergraduate students at UCL. In the second and third rows the growth between consecutive years is calculated using the data from the first row:

Table 1.2 Annual growth of full-time UG student numbers at UCL#

2014/15

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

Number

15,350

16,755

17,405

18,285

18,675

19,145

21,700

23,020

Growth

1,405

650

880

390

470

2,555

1,320

-

%

9.153%

3.879%

5.056%

2.132%

2.517%

13.346%

6.083%

-

For this dataset the Average Annual Growth (AAG) is found to be:

  • \(k=1,096\) students in absolute terms

  • \(r=6.02\%\) in relative terms

We can compare the observed pattern of actual student numbers to a model based on either of these statistics.



Absolute growth model

In this model we will assume consistent absolute growth of \(k\) units per year. We use \(y_n\) to denote the measurement value in the \(n\)th year, with \(y_0\) representing the first measurement. We may then write down a general result, describing a linear relationship:

(1.3)#\[\begin{equation} y_n = y_0+nk \end{equation}\]

In our example where \(y\) represents student numbers at UCL, the initial value is \(y_0=15,350\) and \(k=1,096\) based on the AAG. We can produce a table and plot to compare the data with the model. If we think the model is a good fit to the data then we can potentially use it to predict future student numbers.

Table 1.3 Estimates based on 1,096 additional students each year#

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

16,446

17,542

18,638

19,734

20,830

21,926

23,022



Relative growth model

In this model we assume consistent percentage increase of \(r\%\) per year. We use \(y_n\) to denote the measurement value in the \(n\)th year, with \(y_0\) representing the first measurement. We may then write down a set of relationships between each measuement and the one before it:

(1.4)#\[\begin{equation} y_1 = \biggr(1+\frac{r}{100}\biggr)y_0, \qquad y_2 = \biggr(1+\frac{r}{100}\biggr)y_1, \qquad \dots \qquad y_n = \biggr(1+\frac{r}{100}\biggr)y_{n-1} \end{equation}\]

By combining these results, we obtain a general formula for the measurement value in the \(n\)th year:

(1.5)#\[y_n=\left(1+\frac{r}{100}\right)y_{n-1} \quad = \left(1+\frac{r}{100}\right)^2y_{n-2}\quad = \dots \quad = \left(1+\frac{r}{100}\right)^n y_0\]

In our example where \(y\) represents student numbers at UCL, the initial value is \(y_0=15,350\) and \(r=6.02\%\) based on the AAG. We can produce a table and plot to compare the data with the model. If we think the model is a good fit to the data then we can potentially use it to predict future student numbers.

Table 1.4 Estimated student numbers compared to estimates based on 6.02% annual growth#

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

16,274

17,253

18,292

19,393

20,561

21,799

23,111



Estimating validity

Plotting the model estimates together with the data can give us an indication of how good the model is. The figure below does this for our student numbers data. You can toggle between two different versions of the plot showing estimates based on either the absolute or relative growth model.

../_images/kludge.png

Fig. 1.1 Actual student numbers compared to estimates based on 1,096 additional students each year
To change the estimate
#

From the plots there does not appear to be much to suggest that either model is significantly better in this case. This is not altogether surprising, since the function \((1+r/100)^n\) is close to linear over the short term if \(r\) is small. The decision on which model to use may therefore need to be based on theoretical reasoning, for instance about how UCL student recruitment works.

Exercise 1.5

If we do not have data available for all years, we can estimate an annual growth factor using only the first measurement \(y_0\) and last measurement \(y_n\) by rearranging (1.5). Use this approach to estimate \(r\) for the student number data. How does this compare to what we found using the AAG? Which measure do you think is better?

Warning

It is very important that we exercise caution when projecting a growth model into the future as there is significant possibility that future outcomes may deviate or differ from what the model predicts.

The fact that data fits a model is no guarantee that the model assumptions are correct or that the model includes any key factors that could influence the future growth, such as resource limitations.

Case study: student loan

This case study on student loans is provided for you to practice evaluating whether data fit a linear or exponential growth model.

The table below shows how the amount of student debt in England has changed since 2005. Data are obtained from House of Commons Student Loan Statistics [page 35, table 2].

Table 1.5 Public student loan debt of English domiciled students and EU students studying in England.#

\(t\) (year)

2005

2006

2007

2008

2009

2010

2011

2012

2013

\(y\) (£ million)

13033

15322

18116

21944

25963

30489

35186

40272

45903

\(t\) year

2014

2015

2016

2017

2018

2019

2020

2021

2022

\(y\) (£ million)

54355

64735

76253

89344

104457

121813

140093

160594

181612

Exercise 1.6

Public student debt in England has increased by around 1300% over a 17 year period. Which of the following do you think is closest to the annual (per year) growth rate over this period?

(a) 76% (b) 17% (c) 2% (d) 1%

Exercise 1.7

Use the figures given in the table to find the annual growth rates

  • in absolute terms (£)

  • in relative terms (%)

Table 1.6 Public student loan debt of English domiciled students and EU students studying in England.#

\(t\) (year)

2005

2006

2007

2008

2009

2010

2011

2012

2013

\(y\) (£ million)

13033

15322

18116

21944

25963

30489

35186

40272

45903

\(t\) year

2014

2015

2016

2017

2018

2019

2020

2021

2022

\(y\) (£ million)

54355

64735

76253

89344

104457

121813

140093

160594

181612

For this dataset the absolute growth rates are certainly not constant! However, the relative growth rates turn out to be quite similar. Try calculating the relative growth rates yourself and when you are ready to reveal the answers

Exercise 1.8

Based on the absolute and relative growth values that you found above, decide whether student loan debt can be best described by a linear or exponential model.

Use a graphing programme such as Desmos to produce a plot of student loan debt against time, based on your model.

Exercise 1.9

If the historic growth trend continues, in what year will student loan debt reach twice the figure that it is today?