What are basic color terms?
What about: teal, turquoise, beige, silver, etc.
Brown & Lenneberg 1954: English speakers remembers colors more easily if they are decribable by simple words
Davidoff et al. 1999: Similar memory effects in Berinmo, which has nol (blue-green) and wor (yellow-green)
Winawer et al. 2007
Chen 2013: Speakers of obligatory future marking languages (English, French, etc.) are less likely to take future-oriented behavior
National savings (Chen 2013: 715)
% of households with saving (Chen 2013: 709)
After controlling for country, sex, age, income-level, education, religion, etc., following effects are found for obligatory future-marking languages
30% less likely to save
retire with 25% less in savings
20-24% more likely to smoke
13-17% more likely to be obese
21% less likely to use condoms
Chen claims: These behavioral differences arise because:
Chen et al. 2017: Firms in areas with obligatory future marking languages have less cash holdings
Mavisakalyan et al. 2018, Essi et al. 2023: Speakers of obligatory future marking languages are less likely to behave pro-environmentally
He & Zhang 2018: Firms in areas with obligatory future marking languages pay higher dividends
Lien & Zhang 2020: Countries where obligatory future marking languages are spoken have lower suicide rates
Caskey & Dutta 2022: Less financial development (saving, investiment, property rights, etc.) in countries with obligatory future marking languages
Mavisakalyan et al. 2022: Speakers of obligatory future marking languages are less likely to be religious and less susceptible to incentives for religious behavior
Campo et al. 2024: Immigrants in Switzerland speaking obligatory future marking languages are less likely to be self-employed
Bernhofer et al. 2024: Mood marking correlates with risk aversion
Yin et al. 2024: Less life insurance consumption in countries with obligatory future marking languages
Data is correlational in nature, not directly showing causation
To infer causation, we need more theoretical justification
E.g. effect of obligatory past marking would be expected
For speakers of obligatory past marking languages, past events feel distant, so they learn less from them?
The explanation could well go in the opposite direction, contradicting data
For speakers of obligatory future marking languages always have to pay attention to the distinction between future and present
Therefore future is more cognitively prominent in their mind, and they are more likely to take future-oriented behavior
Japanese is classified as a non-obligatory future marking language
Does not have an obligatory future tense morpheme like will
But obligatorily marks the present interpretation with progressive (like English; unlike German), similarly to It is raining
According to Chen's reasoning, what should matter is whether or not grammar distinguishes the present and future interpretations
Roberts, Winters & Chen 2015: When geographic and historical relatedness among languages is taken into consideration, the correlation disappears but the correlation remains in other statistical tests
Cross-linguistic variation
English speakers normally use relative expressions
Kuuk Thaayorre and Tzeltal speakers primarily use absolute expressions
Common to use spacial metaphors for temporal concepts
For English speakers, time often flows from left to right
What about speakers of other languages?
Comparison b/w (American) English and Kuuk Thayorre
Task: Chronologically arrange pictures of the same man taken at different times
Mandarin Chinese uses more vertical metaphor than English (e.g. 上个月 'up month' = last month)
Crosslinguistic variation
Miles et al. 2010: Blindfolded English speakers tend to sway backward, when imaginging a past event (4 years ago), and forward, when imaging a future event (4 years later)
Pre-linguistic infancts and many animals (e.g., chimpanzees, dogs, horses, crows, toads, guppies, spiders, bees, etc.) 'count' using analog magnitude estimation, instead of discrete counting
Pirahã has no nominal number marking; very few number words, which all have non-exact meanings (Everett 2005, Gordon 2004, Frank et al. 2008)
Gordon 2004 suggests that Pirahã speakers only mentally represent approximate numbers
Presented spools of threads and asked 'How much/many is this?' in Pirahã for each quantity from 1 (increasing) or from 10 (decreasing)
Non-verbal matching task: Presented spools of threads and asked to give the same number of baloons

When memory is involved, performance gets worse

Verbal shadowing (while listening to radio news, and repeat the words)
Exp 1: Verbal shadowing while the experimenter places spools. English speakers do the five tasks better than Pirahã speakers (e.g., 54% correct vs. 32% correct for nuts-in-a-can)
Exp 2: Verbal shadowing while the experimenter places spools (Encoding), while the participant answers (Retrival), or both. Worse performance when encoding is interfered (66% vs. 87% vs. 53%)
Very small effects of crosslinguistic variation
In particular, having access to (frequent) words seems to help memory (color, number) and perceptual categorization (color)
Economic and other effects of tense marking are open to question
Boroditsky's time-space effects could be cultural, rather than grammatical effects