Onesun Steve Yoo
Assistant Professor (aka Lecturer in UK)
Department of Management Science & Innovation
University College London
Gower Street, London WC1E 6BT, United Kingdom
“Financial capital seeks ideas, it does not create or implement them” - proverb in private equity
Innovation-driven growth activities attract capital investment from financiers looking for high ROI and have been partly responsible for the shift of wealth in civilizations throughout history. I am interested in better understanding one group of agents responsible for such innovation-led growth -- the high growth entrepreneurial firms, such as those invested by growth equity investors. These firms typically have established revenue base (though they may not necessarily be profitable) and require capital to expand their product variety or production volume, or venture into new geographical locations. They may also include firms with only a tested product concept or business model but with high potential for tangible growth. For these firms, attaining the necessary funding is only the beginning.
To implement their growth objective, the entrepreneurs face many operational and tactical challenges and must make critical decisions on a daily basis. From an operations management perspective, there are many open questions that are not sufficiently addressed in the literature, ranging from how to efficiently engage in product development, improve internal processes, manage partnerships, and take advantage of customer learning and new product adoption dynamics when deploying the new products. My research utilizes dynamic programming and learning models to provide stylized and prescriptive insights for such questions relevant to these firms.
- PhD, Management, UCLA Anderson School of Management, 2010.
- Thesis title: Essays in Entrepreneurial Operations Management.
- MS, Electrical Engineering (Convex Optimization), UCLA Henry Samueli School of Engineering, 2005.
- Thesis title: Localization of Ad-Hoc Wireless Sensor Networks using Semidefinite Programming.
- BS & BA, Electrical Engineering and Computer Science & Applied Mathematics, University of California, Berkeley, 2003.
- "Optimal Learning and Development for Entrepreneurial Product Launch" (with T. Huang, K. Arifoglu). In progress.
- "Indexability of Bandit Problems with Response Delays" (with F. Caro). 2010. Probability in the Engineering and Information Sciences, 24(3), 349--374. [ Link ]
Internal Process and Operations
- "The Time-Money Tradeoff for Entrepreneurs: When to Hire the First Employee?" (w/ G. Roels and C. Corbett). 2011. Under review.
- "Optimal Time Allocation for Process Improvement and Growth for Entrepreneurs" (w/ C. Corbett and G. Roels). 2012. Revise & Resubmit for 2nd round review at MSOM
- Finalist of 2009 MSOM Soc. Stud. Paper Competition. MSOM, 12(1), 184--187. [ Link ]
- "What is Your Return on Time Invested?" (w/ C. Corbett, G. Roels). Under review .
- "Game of Separation in Partnerships with Sequential Hypothesis Testing" (w/ H.D. Kwon). 2011. Under review at Mathematics of Operations Research
- "Trust or Not: Entry and Exit in Buyer-Supplier Relationships" (w/ B. Vanneste). In progress.
Customer and Market Response
- "Optimal Sales Effort Allocation Strategy for an Entrepreneur: The Role of Customer Learning Externality and Incumbent Reaction" (w/ Y. Huang, B. Gokpinar). Under review.
- "Role of Predisposition and Information on Consumer Choice and Equilibrium Market Price" (w/ R.Sarin). Under submission.
- "Selling to Strategic Customers with Learning Externality" (w/ Y. Huang, B. Gokpinar). In progress.
- "Dynamic Learning of Consumer Valuation: How Should Small Firms use Small Data?" (w/ T. Kato, B. De Reyck). In progress.
- Business Analytics (undergraduate), Fall 2011.
- Decision & Risk Analysis (MM, MTE), Winter 2012, Winter 2013.
- Models in Operations Management (PhD), Fall 2012.