My Research

I have broad research interests in consumer behavior (e.g., word-of-mouth, strategic waiting, showrooming, and readmission) in operations management (e.g., service operations, revenue management, retail operations, healthcare operations, and sustainable operations management). My research studies aim to understand the role of consumer behavior on the value of operations and marketing strategies. I have one paper with minor revision at Production & Operations Management and one paper with major revision at Marketing Science. My supervisors are Tingliang Huang and Kenan Arifoglu. My other co-authors include Christopher Tang (UCLA), Georgia Perakis (MIT), Tolga Tezcan (LBS), Ying-Ju Chen (HKUST), and Esma Koca (Imperial College).