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by Bernard Goldberg (Author) "I can' say the precise moment it hit me, but I do know that it was on a Sunday night while I was watching the..." (more)
Key Phrases: homeless story, liberal bias, flat tax, New York, Dan Rather, United States (more...)
		
	
 
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Editorial Reviews
Book Description

In his nearly thirty years at CBS News, Emmy Award winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: to provide objective, disinterested reporting. Again and again he saw that the news slanted to the left. For years, Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued.

Now, breaking ranks and naming names, he reveals a corporate news culture in which the closed-mindedness is breathtaking and in which entertainment wins over hard news every time.


From the Publisher
IN HIS NEARLY thirty years at CBS News, Emmy Award- winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he blows the whistle on the news business, showing exactly how the media slant their coverage while insisting that they're just reporting the facts. --This text refers to the Hardcover edition.

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Product Details

    * Paperback: 256 pages
    * Publisher: Harper Paperbacks (January 21, 2003)
    * Language: English
    * ISBN-10: 0060520841
    * ISBN-13: 978-0060520847
    * Product Dimensions: 8 x 5.3 x 0.6 inches
    * Shipping Weight: 7.8 ounces (View shipping rates and policies)
    * Average Customer Review: based on 847 reviews. (Write a review.)
    * Amazon.com Sales Rank: #10,374 in Books (See Bestsellers in Books)

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Inside This Book (learn more)
First Sentence:
I can' say the precise moment it hit me, but I do know that it was on a Sunday night while I was watching the HBO series The Sopranos. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
homeless story, liberal bias, flat tax, slant the news, white viewers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Dan Rather, United States, Andrew Heyward, Washington Post, Bill Clinton, Ronald Reagan, Rush Limbaugh, Steve Forbes, Jerry Kelley, The Killer Next Door, Eric Engberg, Los Angeles Times, Peter Jennings, Richard Nixon, Middle East, Harry Smith, Hate Israel, Jeff Fager, Oklahoma City, San Francisco, Bernard Goldberg, Evan Thomas, Larry Doyle, Randy Shilts
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Citations (learn more)
This book cites 9 books:

    * Main Street (Signet Classics) by Sinclair Lewis on page 31
    * Good Morning (Jump at the Sun Board Book) by Dessie Moore in Front Matter
    * Grand Central Winter by Lee Stringer on page 78
    * The Wayans Brothers (Famous Families) by Katherine White on page 156
    * Face the Nation: My Favorite Stories from the First 50 Years of the Award-Winning News Broadcast by Bob Schieffer on page 204

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221 of 299 people found the following review helpful:
Subtitle: BLUNT -- no-holds-barred & fact-filled!!!, December 25, 2001
By 	Joel L. Gandelman (San Diego, CA USA) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   
This review is from: Bias: A CBS Insider Exposes How the Media Distort the News (Hardcover)
Former CBS reporter Bernard Goldberg's BIAS became politicized even before it was out on the market. And it's a shame.

This is a WONDERFUL, important, thought-provoking book and a GREAT READ...no matter WHAT your political stance is. Before this book was even in the general public's hands conservative talk-show hosts glorified it while some liberals (and news figures) badmouthed or down played it. But the bottom line is: Goldberg is a gifted writer who writes with incredible bluntness and supports most allegations with specific names, facts and quotations.

Goldberg, the modern media's most high-profile whistleblower, became a non-person and was marginalized until he left CBS due to his sin: he wrote a blunt and thoughtful piece in the Wall Street Journal questioning the objectivity of CBS Evening News reporter Eric Engberg's Reality Check segment in which Engberg ridiculed presidential candidate Steve Forbe's flat-tax idea's "Number One Wackiest Flat Tax Promise."

There are two levels to this book. One, woven throughout, is the story of how due to his sin the CBS hierarchy, particularly his one-time friend Dan Rather, shunned him, kept him off the air, and was furious at him. He says one CBS bigwig warned him that the corporation would use "all the big guns in its arsenal against him" if he became too sympathetic. Rather was quoted as suggesting Goldberg, who was NOT a Republican, was trying to intimidate him and, Goldberg alleges, took a "take-no-prisoners" behind-the-scenes stance to undermine him. Even media types outside CBS were not happy with him leading him to conclude that media "elites", which want to report on everyone, don't want anyone to report on them.

The other level is more important: he gives specifics examples (names, quotes, specific stories) of deeply ingrained media bias. Some key ones:
--A CBS reporter in a conference call labelling former presidential candidate Gary Bauer "that little nut from the Christian Group." And no editors listening objected.
--How a CBS producer didn't want images of black prisoners on a chain gang story since it might make viewers think many prisoners were black (which they were)...and similar problems on showing black looters in the Virgin Islands.
--How news producers generally don't like to feature blacks in news stories since it means lower ratings.
--How homeless activists bloated statistics and downplayed the role of the mentally ill, alcoholic and drug-users among that population. How the homeless story is heavily reported when Republicans are in power, then suddenly dropped once a Demcrat takes office. He makes a persuasive case.
--How the news media went along with early contentions by AIDS activists that the horrorific disease put the entire heterosexual population at risk versus specific segments (homosexuals, drug users and those that have sex with them).
--How the word "controversial" often means the reporter/show does not agree with the person or issue to which it refers.
--How conservatives are labelled as such but liberals aren't.

This book has a wealth of SPECIFIC, FACTUAL information...all peppered with Goldberg's blunt reporting, hilarious zingers (too many to count here!), and searing sarcasm.

This should be required reading for anyone who is in or thinking about going into journalism. Ironically, the book's basic set-up is its FLAW. By being so blunt and taking on the issue head-on Goldberg runs the risk (as his appearances on talk shows prove) of being defined by others as being a disgruntled employee and conservative ideologue. He is truly NEITHER: due to his "crime" he ran into a buzz saw of office politics, sometimes subtle corporate retaliation, blatant efforts to discredit him and his motives -- and is clearly angry. But his ALLEGATIONS here are BACKED UP with SPECIFICS.

If nothing else, Goldberg shows how news organizations operate from a ground-level assumption -- a conventional political wisdom. ALL news outlets do (take it from a former reporter, like me): CBS, ABC, NBC, CNN and Fox. In staking out his ground here, Goldberg does too. But unlike others Goldberg's message is "let's THINK about this and let's do SOMETHING to apply the same rules to everyone and be MORE objective." For that he became personna non grata in circles he criticizes, a hero to those who hate those circles -- but his message is a solid one and delivered with all the writing skill of a topflight pro.

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126 of 169 people found the following review helpful:
Want more evidence? Look at this week's NYT Book Review!, February 7, 2002
By 	P. Meltzer (Wynnewood, PA USA) - See all my reviews
(REAL NAME)   
This review is from: Bias: A CBS Insider Exposes How the Media Distort the News (Hardcover)
To a certain extent, the charge of liberal bias can be hard to prove. Not only may it require delving into the mind of the news writer to ascertain intent and motive, but also because much of the evidence is anecdotal in nature. For example, the very subject that led to Mr. Goldberg's op-ed piece in the Wall Street Journal--Eric Engnerg's use words such as "elixir", "scheme" and "wacky" to describe Steve Forbes' flat tax plan--was anecdotal. Nevertheless, the anecdotal evidence, when piled one on top of another, can certainly be persuasive, and Goldberg himself is devastaingly effective every time he gives us an example of a comment (read: criticism, accusation, insult, etc.) by a liberal against a conservative which drew no reaction at all from the media, followed by his rhetorical question: Do you think the (non-)reaction would be the same if a similar comment was directed against someone from the left? The answer, inevitably, is no.

A good example of this technique is when Goldberg mused what would happen if Robert Novak had said: "I hope Jesse Jackson's wife feeds him lots of eggs and butter and he dies early like many black men do, of heart disease." These were the exact words directed by a USA Today columnist towards Clarence Thomas, which caused nary a stir.

Having just finished Goldberg's book, I was stunned (well, maybe I shouldn't have been), by several items I noticed in this week's New York Times Book Review, which demonstrate Goldberg's point in a way which Goldberg could not himself have improved upon. The bestseller list each week conists of the title, author and publisher of each book followed by a brief thumbnail summary of what the book is about. In this week's edition, of the 15 nonfiction bestsellers, there are three books in which the NYT writer uses quotation marks as part of the summary. The purpose of those quotation marks is clear: to make sure the reader understands (nudge, nudge, wink, wink) that the writer of the summary (and by extension the Times itself) does NOT share the views of the author. Moreover, one of these three authors is specifically described as "right-wing" and another is specifically described as "conservative".

The first of these three books and the No. 1 bestseller is (surprise, surprise), this book. The NYT writer advises us that it is about "how the media distorts the news". The quotes are not mine; they are those of the writer so that he can subtly get his message across that Goldberg's views are NOT his (or her) views. The second book, at No. 7, is by Patrick Buchanan. (You can guess what's coming.) Here the Times advises us that this book is by a "right-wing pundit" (given the somewhat perjorative connotation of "pundit", the Times is here stringing two insults together) about the "immigrant invasions" that threaten Western culture. Again, the quotes here are not mine but from the Times writer--to remind us once again: "Hey my fellow erudite NYT East and West coast readers--those are PAT'S words, not ours!" The third book, coming in at No. 8, is from another darling of the left wing, Barbara Olson. Like Pat, she too gets the double whammy--the gratuitous identification of her political perspective, followed by the ever-present quotes. She is a "conservative commentator" (quotes mine, but words from the Times) who discusses "the last desperate abuses of power" (quotes from the NYT writer) in the Clinton White House. The quotes once again serve to remind us those those are BARBARA'S views, not ours! It is worth noting that none of the other blurbs contain any identification of the political leanings of the authors nor any gratuitous quotation marks to distinguish the authors' views from those of the Times. As Goldberg himself might say, it is hard to imagine the the Times describing any book by Hillary Clinton or Ted Kennedy as being written by a "left-winger" or a "liberal".

Finally, and as a segue from the issue of identification of one's philosophy, I mentioned earlier that liberal bias can be hard to prove because of its frequent reliance on the anecdotal story. However there is at least one way in which the bias can be demonstrated somewhat more empirically and that regards the use of the words "conservative", "right-wing", "liberal" and left-wing". The magazine Brill's Content actually did a study on this very issue by actually counting the number of times these terms appeared in the major print and television outlets over a several month period. It should come as no great shock to anyone that the terms "conservative" and "right wing" were used about 12 times more frequently than the terms "liberal" and "left wing". (We have already seen from this week's NYT Book Review that the score is 3-0.) How can one explain this, if not as evidence of bias? It would seem that Roger Ailes of Fox News had it right on target when he stated that, to the media, Americans fall into one of two categories--they are either moderates or right-wingers or right-wing nuts. With a mindset like this, it's no surprise that the words "left-wing" and "liberal" are heard so rarely from the major media outlets-if the world consists of moderates and right-wingers, those creatures, like dinosaurs, no longer exist.

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71 of 95 people found the following review helpful:
A Card-Carrying Liberal Blows The Whistle On Big Media, December 4, 2001
By 	C. Ryan (Winthrop, WA United States) - See all my reviews
(REAL NAME)   
This review is from: Bias: A CBS Insider Exposes How the Media Distort the News (Hardcover)
I recommend this book to any American who wants to understand why what is portrayed in the establishment press and TV news coverage is so often at odds with their own perceptions, beliefs and first hand experiences.

Author Bernard Goldberg is a long-time, multiple-Emmy winning CBS journalist who has always voted for Democratic Presidential candidates. Nevertheless, he is apparently so dedicated to the notion that journalists have a duty to provide the public with accurate, unbiased information that he has written this book to expose the systematic left-learning slant that dominates print and TV news coverage and editorial opinion.

Goldberg debunks the notion that the media can be considered unbiased just because, for example, they often reported negatively on President Clinton (gee, it's kind of hard to put a positive spin on being disbarred in one's home state isn't it?). The thought provoking perspective that Goldberg presents and documents is the interesting notion that media liberal bias is deeply and subtly institutional rather than overt and conscious. Journalists, he assets, simply believe that liberal political and social ideas are "normal" and "correct" while any other perspective is intrinsically flawed or ignorant. For example, journalists assume that the proper person to interview on any women's issue is always a NOW representative and the proper person to interview on any racial issue is always a member of the NAACP establishment. Someone with a non-liberal perspective must always be identified as conservative or right-wing, while people with a liberal (i.e., "normal and correct") perspective are not actually called liberals or left-wingers ("the only time the media uses the term "left wing" is to refer to a part of an airplane").

Goldberg says that most members of today's media consider themselves more intelligent, more perceptive and better educated than the general public. I find such a self-view by journalists to be a joke when you consider that the field is littered with ex-beauty queens and people with "communications" degrees that are devoid of any meaningful content in topics like economics, business, history and science.

The author says that when he first mentioned Dan Rather as an example of entrenched liberal media bias in an editorial in 1995, he told Dan beforehand about the article and Dan said to him, "We were friends yesterday, we are friends today and we'll be friends tomorrow". However, Goldberg says that what Dan really meant was, "As far as I'm concerned you're dead" and has literally never spoken to Goldberg since. Wow, that Dan's one tough pseudo-Marine! (Rather likes to tell people that he's a former Marine, but according to the author of Stolen Valor, Rather washed out of the Corps in the 1950s before he could even finish Boot Camp).

If you're a liberal read this book thoughtfully and see for yourself whether Goldberg doesn't make some valid points. If you're a conservative read the book to learn why your worst fears about the media aren't paranoid. And if you're a news executive read this book to learn why more and more of your audience is rejecting your product because what your journalists tells us doesn't ring true to most Americans' real world experience.

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  	Most Recent Customer Reviews

Biased Rant
Bernard Goldberg should have learned in childhood that when one points a finger, three fingers point back at oneself. Read more
Published 24 days ago by C. Lexa

It Had To Be Done!
Five stars to Bernard Goldberg for blowing the whistle on the Media for the monopolistic power group that it is and for revealing what it is. Read more
Published 27 days ago by thisisgibbie

Everyone should read this
This book should be required reading for everyone from 10th grade up! It shows how, even with the best intentions, bias creeps into the media presentation of the news. Read more
Published 28 days ago by L. Novak

Eye Opening
This is an interesting approach in explaining a phenomena that has been suspected for some time now. Read more
Published 2 months ago by Charles Rohr

Disappointing and Thin
This book is not the tell-all exposé the title would have you believe. It is, in fact, a memoir, filled with anecdotal evidence that is impossible for most readers to vet... Read more
Published 2 months ago by JNP

Good book
This is a very important book. It is well-written and reveals a side of the media that we all know about but had no proof existed until this book came out. Read more
Published 5 months ago by Bernanke

An eye opener
While I've always been suspect of the media, Goldberg's detailed account of his time at CBS spells out everything in detail. Read more
Published 5 months ago by Evan Glueck

Mainstream media is no longer fair and balanced!
Bernard Goldberg is a liberal and an Emmy Award-winning broadcast journalist that worked for CBS for decades. Read more
Published 6 months ago by Dr. M. A. Ramos

Wake Up America! You're Being Duped!
Bernard Goldberg has done the country a great service by exposing the mainstream press for who and what they really are. Read more
Published 7 months ago by D. Reagan

If this book does not make you see the light nothing will!!!!!!!
One of the best books i have ever read which does not come from the right or the left altho this book is about the left wing bias in the media and in think-tank news. Read more
Published 7 months ago by E. Drugan

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