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Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Paperback)
by Myrna Blyth (Author) "Remember way back when Rosie O'Donnell was the "Queen of Nice," when her syndicated talk show was almost as popular as Oprah's?..." (more)
Key Phrases: victim virus, media for women, big interview, New York, Spin Sisters, Marie Claire (more...)
		
	
 
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Editorial Reviews
From Publishers Weekly
"The story that began as an exciting movement for equal rights and morphed into a wonderful celebration of opportunity today has become a depressing, discouraging gains-means-pain tale of woe sold to women readers as the grim new reality of their lives," writes Blyth, editor-in-chief of Ladies' Home Journal from 1981 to 2002 and former publishing director of More, in this juicy insider's look into the $7-billion-a-year industry of women's magazines. These glossy rags, she says, peddle the message that women are the unhappy victims of a stress-filled world: they are too fat and too wrinkled, prone to disease, and overworked by their jobs and families. And, according to Blythe in this mea culpa, all the fear-mongering is underlined by the subtle, liberal message that more government will alleviate women's problems. The media divas who run what she calls this "Girls' club," from Harper's Bazaar editor Glenda Bailey to Katie Couric, are out of touch with middle-class American women, Blyth charges: they command the print and broadcast worlds from their sleek Manhattan offices, pay indulgently for an army of domestic help at home and, even worse, vote overwhelmingly Democratic. If her conclusion is a stretch and her critique of colleagues often catty and vituperative, many of Blyth's jabs at women's media seem to have merit. She challenges what she sees as the assumption by much of the media that all women think alike and are interested only in diet, fashion, sex appeal or stress relief. Whether this superficial content is the fault of liberals or conservativesâ€"or whether it's the market simply feeding demandâ€"remains less clear.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

From Booklist
Blyth admits that, as editor in chief of Ladies' Home Journal, she helped create "the negative message of victimization and unhappiness that bombards women," complete with attention-grabbing headlines about weight problems or sexual dysfunction. But she is not taking the blame by herself: "I am certain that there is a liberal tilt in the media aimed especially at women"; that tilt, Blyth argues, helps make modern women unhappy. She explains that women's magazines (and TV) have a vested interest in female discontent because an unhappy woman is more likely to spend a few bucks in search of a panacea for her psychological, sexual, or physical ills. Further, Blyth bashes the Left on grounds that the Spin Sisters (her name for the female media elite) need women to think of themselves as victims if they are going to look for help from a liberal government. Blyth may not convince many liberals to change their politics, but she is an engaging writer, and she effectively makes the case that for many women--thanks to more education, better health, and independence--this is the best of times. Ilene Cooper
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

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Product Details

    * Paperback: 352 pages
    * Publisher: St. Martin's Griffin (January 13, 2005)
    * Language: English
    * ISBN-10: 0312336071
    * ISBN-13: 978-0312336073
    * Product Dimensions: 8.1 x 5.5 x 1.2 inches
    * Shipping Weight: 11.4 ounces (View shipping rates and policies)
    * Average Customer Review: based on 53 reviews. (Write a review.)
    * Amazon.com Sales Rank: #568,793 in Books (See Bestsellers in Books)
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First Sentence:
Remember way back when Rosie O'Donnell was the "Queen of Nice," when her syndicated talk show was almost as popular as Oprah's? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
victim virus, media for women, big interview, media circles, newsstand sales
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Spin Sisters, Marie Claire, White House, Good Housekeeping, Good Morning America, Barbara Walters, Diane Sawyer, Bill Clinton, Media Queens, Jamie Lee, Katie Couric, Family Circle, Hillary Clinton, Susan Sarandon, The View, Tina Brown, Washington Post, United States, Women's Forum, First Lady, Jane Fonda, Gore Schiff, Harper's Bazaar, Matrix Award
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This book cites 27 books:

    * The Bitch in the House: 26 Women Tell the Truth About Sex, Solitude, Work, Motherhood, and Marriage by Cathi Hanauer on 5 pages
    * The Feminization of American Culture by Ann Douglas on page 168, and Back Matter
    * The Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolf on page 131, and Back Matter
    * Living History by Hillary Rodham Clinton in Front Matter, and Back Matter
    * The Feminine Mystique by Betty Friedan on page 33, and Back Matter

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44 of 51 people found the following review helpful:
Finally!, April 11, 2004
By 	Kimberley Wilson (VA USA) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Hardcover)
Finally somebdody says it out loud: Most women's magazines sell misery. About 10 years ago it dawned on me that reading my favorite magazines was well, depressing. All the articles were either about losing weight, (You arent' good enough as you are) or were about sex (You aren't good enough) or how to get a man,keep a man, change a man (Men are the enemy but you can tame one through clever manipulation)or seemed to be pushing some new crisis. They painted a picture of American women that makes us look dumb, helpless and under constant attack. The lifestyle magazines were bad but the fashion mags were even worse. And they all seemed to be pushing a political agenda.

Today I still read a lot of magazines but the Vogues, the Allures, Redbooks and Good Housekeepings don't cross my doorstep. Martha Blyth was actually part of the women's mag industry for many years. She took part in slinging the women's mag slop and admits it. The book is very good and explains completely why women's magazines are so dreary and how the readers are being manipulated.

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20 of 26 people found the following review helpful:
Ugly Truths Behind the Pretty Pictures, May 5, 2004
By 	Bill Marsano (New York, NY United States) - See all my reviews
This review is from: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Hardcover)
By Bill Marsano. Women protest against our culture's impossible standards of physical beauty but refuse to rebel against the women's magazines that promote and profit from them. The May issue of Vogue has Nicole Kidman on the cover yet again. Inside: 12 pages of photos in which she says not a word. Beauty is <that> important to Vogue. Now read the cover credits on page 42: "Actress Nicole Kidman in a Christian Lacroix Haute Couture oyster satin sheath dress. Lorraine Schwartz black-gold-and-diamond earrings. Munnu 18K-gold-and-silver double-strand diamond necklace. Fred Leighton 19th-century diamond flower brooch. Daniel Storto gloves. Makeup: Double Perfection Compact Matte Reflecting Powder Makeup SPF 10, Hydrabase Lipstick in Energy, Quarda Eye Shadow in Blue Notes, Precision Eye Deliner in Blue Jean, Instant Lash Mascara in Black, all by Chanel. Hair, Julien d'Ys; makeup, Stephane Marais for Cle de Beau Beaute . . . . Fashion Editor: Phyllis Posnik. Photographer: Irving Penn." With all that, <anybody> is going to be a knockout.

If that doesn't convince you something's fishy, maybe Myrna Blyth can. She was top kick at Ladies Home Journal for 20 years or so and founding editor of More (for "older" women), and now, plagued with guilt, fesses up to decades of exploiting her readers. What she and her media "sisters" did and do is tyrranize and terrorize women: shape their politics by uncritically pushing a liberal-left agenda; foster health scares; frighten them about their physical safety; bemoan stress; harp relentlessly about their looks and weight. The result is a media culture in which someone like Zoe Baird, Clinton's failed nominee for Attorney General, was painted as desperate and sympathetic, despite her hiring two illegal aliens as housekeeper/nannies (for a $11,000 a year!) and skipping tax and social-security payments. You have to admire the chutzpah--not Baird's but the media's. How desperate could Baird and her husband have been on a combined income of more than $800,000 a year?

The magazines' solution to almost all problems, Blyth says, is simple: Spend More Money. The goverment must spend more tax money on endless new "programs" for this and for that. Readers must spend more money on self-indulgent shopping and relaxing (sorry! I mean "stress relief"!). It will be noticed that a lot of the self-indulgent solutions are represented by four-color ads in the magazines.

Which woman are these magazines really interested in: the poverty-line single mom with two kids struggling with two dead-end jobs out in Podunk? Or the one who has two kids in private school, a supportive husband, a fabulous job, high income with lush benefits, help that at the very least means a nanny and may include a maid and a car service--and <still> complains about stress? Myrna gives a hint: It might be the one who can afford Jimmy Choo shoes, spa visits that cost $600 a day, and long, long baths enhanced by $25 L'Occitane lotions and $30 "aromatherapy" candles.

She fills us in on more--greedy, exploitive, hypocritical celebrities whose media appearances come at a price, both in dollars and editorial integrity, and she notes that those who disagrees with the magazines' political agendas are just not going to be heard from. You go along to get along in the women's mag world, or you do not get a byline.

Then there's photo fakery. It's amazing what can be done with artful lighting and shadowing, and if those don't suffice, digitized photos can be manipulated endlessly. (The most famous photo faker was recently profiled in the New York Times.) One reported example: Some years ago Cindy Crawford was posing for Vogue, in a bikini that had lots of straps going in all directions, and one of them was esthetically at odds with her belly button--which was ditigially removed. Yes--her belly button! No wonder Crawford is quoted as having said "Even I don't look like Cindy Crawford."

She doesn't spend much time on the most cynical of these magazines scams, which I call the Take-Back. First they remorselessly hype the latest fad breakthrough, running glowing stories month after month. Then, when the fad begins to die, they back off with second thoughts. Remember what happened to Quality Time? Well, now it's happening to Botox. Great Cure-All! Everybody's Doing It! You Deserve to Look Younger! Anybody Can! And now, in the same issue of Vogue, there's an article saying maybe Botox isn't such a good idea after all!

Blyth unpretentious, workmanlike prose is clear and brisk, and in the end her has but two flaws. One is that it won't change any minds. Like Bermuda Triangle fanatics, women's magazine addicts can't change. Their delusion means too much to them. The other is the unpleasant odor hanging about Ms. Blyth, who fed profitably at the same trough as her media sisters for twenty years and has been well paid for this book as well. She's as guilty as the rest. She broke no laws but she betrayed her readers, inflicting utterly unnecessary emotional pain, confusion and doubt--for a paycheck. I'm sure she expects to be forgiven.--Bill Marsano is a professional writers and editor.

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30 of 44 people found the following review helpful:
Very enjoyable and interesting, April 4, 2004
By 	jeffsdate "jeffsdate" (Boxford, MA USA) - See all my reviews
This review is from: Spin Sisters: How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America (Hardcover)
Let me start by saying that I am very much a liberal Democrat, and the right-wing slant of this book did bother me a bit. (Especially the relentless Hillary-bashing!) And I agree with a lot of the reviewers that Ms. Blyth seems unnecessarily catty and vicious about a lot of her colleagues, as well as about a lot of famous people (e.g., Susan Sarandon). Frankly I'm surprised that she's burning so many bridges! However, I still found it an excellent read. Sure, an educated woman may already know that the women's mags are full of crap, but I'm not sure that teenagers do. I certainly was very influenced by those mags when I was a kid -- in fact, I'm sure that Seventeen had a lot to do with my becoming anorexic and then bulimic. And finally, I was relieved to learn that other women are as fed up with the clownish garbage that passes for "fashion" these days.

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Sounds a little bitter to me...
While Mrs. Blyth is indeed telling us the truth about women's magazines, she certainly is not telling us anything new here. Read more
Published 1 month ago by starbaby

The Underside of Women's Magazines/Media
Blyth has a true inside scoop as 1) she was the editor of Ladies Home Journal for twenty years, 2) she was founding editor of MORE, and 3) she used to be a "spin sister" i.e. Read more
Published 3 months ago by Miss Peabody

Very Interesting
This book is quite insightful...although it's not telling me too much of what I didn't already suspect. Read more
Published 5 months ago by Julie Snow

Pot Calling the Kettle Black
Objective? The reviewer that called this book 'objective and factual' wasn't reading the same book I read. Factual perhaps, but objective...no way. Read more
Published 7 months ago by Snail Sister

Sing It Sister!
Finally, a woman writer, attempting to help women! Regardless of her political preferences, one can not ignore the convicing arguments establishing how so many liberal democrat... Read more
Published 14 months ago by Objective Book Review

Not Only Informative But Hilarious
Have you had the experience of reading in public, laughing out loud and getting stares of those who think you must be losing your marbles? This is one of those books. Read more
Published on July 11, 2005 by Blessedbybooks

Eye Opener For Naive Conservative
Wow. And I thought I could trust Glamour to guide my political views. Well, not really, but this book gave me a new perspective on all forms of media. Read more
Published on June 5, 2005 by Jill A. Taylor

Please. . .
I understand the ways in which the media manipulates, but it goes both ways, Blyth. Fox, Limbaugh and Hannity managed to get Bush elected again with the worst performance record... Read more
Published on February 28, 2005 by V. Brooks

The fallacy of the author's thesis has already been proven
If "liberal" ideas have the effect on women that the author claims, then how was George W. Bush reelected in 2004? Read more
Published on February 9, 2005 by An Amazon customer

sort of missed the boat
Someday someone will write a real expose of women's magazines and how they kowtow to advertisers. But that person isn't Myrna Blyth. Read more
Published on September 16, 2004 by Miss Ivonne

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