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Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room (Paperback)
by James Carville (Author), Paul Begala (Author) "THE successful politicians we've worked for and the successful leaders we've studied are a varied lot..." (more)
Key Phrases: kissing ass, White House, New York, Bill Clinton (more...)
		
	
 
72 customer reviews (72 customer reviews)
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Editorial Reviews
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Even if you fervently disagree with the party bias they tout proudly and often, you probably concur that Democratic political consultants Paul Begala and James Carville know what it takes to craft a winning strategy. In Buck Up, Suck Up... and Come Back When You Foul Up, the two lay out 12 of the rules they developed while separately and jointly masterminding some of the hottest political races in recent years. And with entertaining and enlightening behind-the-scenes anecdotes drawn from both effective and futile experiences along the campaign trail--most notably their work with Bill Clinton during his two presidential terms--Begala and Carville present a practical course that can be followed in business as well as politics. "If the audience you're trying to reach is smaller than the one hundred million voters we spend our time trying to reach," they write, "we believe these lessons are even more important because your target audience is even more sophisticated, even more interested, even more up-to-the-minute."

At first glance, some rules appear blatantly obvious ("Don't Quit," "Turn Weakness into Strength") and some intentionally controversial ("Kiss Ass," "Know How to Recover When You Really Screw Up"). But, in their explanations, the relevancy and potential application of each consistently comes through. For example, in "Frame the Debate," they note how Ronald Reagan controlled the agenda in his 1980 challenge to Jimmy Carter through early attacks on the incumbent's most unpopular policies--showing precisely why "military strategists know that most battles are won ... by the side that determines where, when and how an engagement is fought." Likewise, in "Know How to Communicate," they bring five tips (tell a story, be brief, be emotional, be unique, be relevant) to life by explaining how their use aided campaigns for Hillary Clinton, Tony Blair, and others. The result, while perhaps too profane for some and definitely not Republican-friendly despite its grudging acknowledgment of a few masterful GOP performances, is nonetheless uniformly readable and genuinely practical. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
In their introduction to Buck Up, Suck Up... and Come Back When You Foul Up: 12 Winning Secrets from the War Room, political strategists James Carville and Paul Begala state, "If you buy this book and read it, you will not make $1 million at least not because you bought this book." But they go on to say that readers will get "good, sound advice on how to win." They proceed to make good on their word, offering secrets from the Clinton campaign that range from "kiss ass"' to "reward risk more than you punish failure." Their good-natured approach is humorous and refreshing. Agent, Robert Barnett.

Copyright 2001 Cahners Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews
Product Details

    * Paperback: 224 pages
    * Publisher: Simon & Schuster (November 1, 2003)
    * Language: English
    * ISBN-10: 0743234480
    * ISBN-13: 978-0743234481
    * Product Dimensions: 7.8 x 5.9 x 0.6 inches
    * Shipping Weight: 6.9 ounces (View shipping rates and policies)
    * Average Customer Review: based on 72 reviews. (Write a review.)
    * Amazon.com Sales Rank: #183,240 in Books (See Bestsellers in Books)
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Inside This Book (learn more)
First Sentence:
THE successful politicians we've worked for and the successful leaders we've studied are a varied lot. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
kissing ass
Key Phrases - Capitalized Phrases (CAPs): (learn more)
White House, New York, Bill Clinton, War Room, Ken Starr, World War, Ronald Reagan, Fort Drum, President Clinton, Bill Hobby, Bob Casey, Gus Factor, Lyndon Johnson, Miz Nippy, United States Senate, Abraham Lincoln, Ivy League, Meet the Press, Monica Lewinsky, New Deal, Sugar Land, African Americans, Animal House, Hebrew National, New Jersey
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Citations (learn more)
This book cites 10 books:

    * Stickin': The Case for Loyalty by James Carville in Front Matter, and Back Matter
    * Mad As Hell by Jack W. Germond in Back Matter
    * Citizen Perot by Gerald Posner in Back Matter
    * Bill Clinton (Overcoming Adversity) by Michael Kelly on page 26
    * Abraham Lincoln (World Leaders-Past and Present) by Roger Bruns on page 117

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68 of 82 people found the following review helpful:
Attack . . . Attack . . . and Counter-Attack, January 6, 2002
By 	Donald Mitchell "400 Times More Income with T... (a professor and consultant in Boston) - See all my reviews
   (TOP 10 REVIEWER)    (REAL NAME)   
This review is from: Buck Up, Suck Up . . . and Come Back When You Foul Up : 12 Winning Secrets from the War Room (Hardcover)
Caution: This book features lots of coarse language. If that sort of thing offends you, skip this book.

The two Democratic strategists combine to describe the key elements of how they feel that political candidates (whether Democrats or Republicans, conservatives or liberals) can win elections, and successfully pursue their agendas in office.

The general advice is to take the offense, and stay on it, even when on defense.

Let me paraphrase the key points into a shorter list to make the concepts more understandable:

1. If you keep trying your hardest to get elected, someday you will succeed. Abraham Lincoln is the prime example.

2. Honestly seek out allies when you need them to get elected. John F. Kennedy taking on Lyndon Johnson as his vice presidential candidate is the main example.

3. Attack your strongest candidate in the general election constantly above the belt. Attack first, attack hardest, and counter-attack first. The first Clinton presidential campaign is the main example.

4. Pick the issue where the strongest general election opponent is most vulnerable, and don't let go! "It's the economy, stupid!"

5. Tell your story unceasingly in a brief, emotional, unique, and relevant way. "Are you better off than you were four years ago?"

6. Be quick to lead with your mistakes, weaknesses, and flaws by realizing that people want to hear it from you first. They will find out anyway, and you can gain credibility and trust this way.

7. Once you are in office, use your political capital wisely where it will make a difference. Build on success!

I suspect that most of these points are not new to you. Why read the book, then? Actually, it's main appeal is in the self-deprecating humor the authors use in describing how determined people on both side of the political spectrum verbally wrestle for power. If you are a Republican or a conservative, you probably won't enjoy the book because there's lots of positive things said about the Democratic candidates the authors have assisted. The book also refers to Republicans, especially President Reagan, but much less intensively.

As examples of the humor, Mr. Carville tells how his mother used to sell encyclopedias to help support the family by looking for men with lots of kids and a bass boat, the book has chicken salad and French toast recipes, and the authors tell about their own personal awkward moments in campaigns.

Will you read about the political issues surrounding the most famous White House intern? Oh, yes. Perhaps more than you want to.

Why should you want to be in office? I suggest that you have a pretty good reason . . . or you won't want to live like this.

The authors leave it up to you as to whether the book applies to other fields. The section on Rule 7: Know How to Communicate was the only section that I thought provided any insights that you might not know already. But that section is quite well done, with vivid examples.

If you are like me, your biggest take-away from this book is how effective open, self-deprecating humor is.

Help others in all the ways you can!



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14 of 17 people found the following review helpful:
Nothing new but lively political storytelling, March 31, 2002
By 	R. Shaff "Velocipede" (USA) - See all my reviews
   (TOP 1000 REVIEWER)    (REAL NAME)   
This review is from: Buck Up, Suck Up . . . and Come Back When You Foul Up : 12 Winning Secrets from the War Room (Hardcover)
For those of you unfamiliar with the book's authors, James Carville and Paul Begala are well-known vets of the political campaign wars, most heralded for their handling of Bill Clinton's Presidential run. While Carville is known as the "Rajun Cajun" and typically receives the majority of the press, Begala is razor sharp in wit and tongue alike. Together, they're a relatively lethal combination. While I didn't purchase this book for their political insights and regaling of campaign successes, one can't help but be a bit impressed with the message they've composed in BUCK UP, SUCK UP. But, only a bit.

Carville and Begala, fresh out of current campaign work, decided to collaborate on their combined experiences in the election process and extrapolate it to the business/self-help genre. In the end, the principles they gleaned from their experiences are condensed into a 220 page book providing the self-help denizen with new fodder. The result is, well, somewhat chaotic and mixed.

The subtitle of the book, "12 Winning Secrets from the War Room" suggest that Carville and Begala will provide the unsuspecting reader with insightful suggestions to "beat the game." Well, not really. While some of the 12 Secrets are thought-provoking, others fall short of anything but basic common sense. Let's look at a few: 1) Kiss {Tail}; 2) Kick {Tail}; 3) Be Open; 4) Know How to Communicate...you get the idea. (By the way, my bracketing {} was necessary to appease the censors.) While its easy to see that some of the suggestions Carville and Begala offer are clearly gleaned from their political experience ("Frame the Debate," "Understand the Difference between Strategy and Tactics"), others appear to be simple rules of life. In short, BUCK UP, SUCK UP is less a book of "Secrets" exciting to the politicos and wannabes than one of basic, simple rules of thumb for politics, business, and life.

One area which hits home for the business crowd is their rant on micromanaging. Carville and Begala tutor the reader on campaign failures as a result of candidates and staff becoming hung up on the minutiae. For instance, one sure-fire issue on the road to failure is "how campaign headquarters answers the phone." They go on to inform us that many candidates spend the lionshare of their strategic thinking(?) on these types of issues and never think about how average voters are perceiving them. This holds true for most professions and those operating/managing businesses. While being a detail person has its merits, the big picture is the entrepreneur's path to success. Hire the detail guys; you can't hire visionaries.

BUCK UP, SUCK UP doesn't meet the traditional definition of a political read by a long shot although it is written by two VERY, VERY political individuals. Regardless, it is quite obvious that Carville and Begala had great fun writing the book. It is laced with anecdotes and stories which hold the reader's attention. This, by itself, earned a couple of stars.

At 220 pages, BUCK UP, SUCK UP is a very quick read. The book is designed to be a basic, quick-and-dirty self-help guide. If you're well-versed and experienced in political offerings, this book holds nothing for you. If you have political aspirations, this book is probably a reasonable primer. If you are looking for inspiration in the form of a self-help book, this book is simply adequate.

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22 of 25 people found the following review helpful:
Reiterating Old, Good Ideas, January 11, 2002
By 	A.Trendl HungarianBookstore.com "Bonds is No ... (Glen Ellyn, IL USA) - See all my reviews
   (TOP 500 REVIEWER)   
This review is from: Buck Up, Suck Up . . . and Come Back When You Foul Up : 12 Winning Secrets from the War Room (Hardcover)
In an abrubt version of "Failing Forward" by John Maxwell, with a dose of Machivelli and a smidgen of Covey's "Seven Habits...", "Buck Up, Suck Up...and Come Back When You Foul Up: How to Fight and Win...in Business, in Politics and in Life" explains for the hundreth time what Horation Alger knew all along...

Work hard, play smart, and be honest. That, with a little bit of luck, things will work out.

Unfortunately, Paul Begala and James Carville are not afraid to explain that tenacity need not always be focused on what's best. Their adage of "It's the economy stupid" only shows that being simplistic can win the war.

They do emphasize wisdom. Know your assets, increase them when you can, and spend them wisely. Whether this is a budget, polital cachet, or people devoted to your cause... use them wisely.

I recommend "Buck Up, Suck Up...and Come Back When You Foul Up: How to Fight and Win...in Business, in Politics and in Life." The title is long, but the book is good.

Anthony Trendl

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Left a bad impression
It has been quite some time since I read this book and my review may not be fair since I have lost respect for Carville due to his poor speech at the Speaker Series. Read more
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A book that could have given great insight into what its like to be a very successful, plugged-in person(s)...turns into mud. Do yourself a favor and pass this one by.
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An Excellent Business-Strategy Book
This book is not just about politics. It is chock full of winning strategies, personal stories, political stories, and "five simple rules of great communicating. Read more
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Easy and interesting book to read!!!!
I thought that this book was excellent and funny. The authors did a great job explaining all the rules and they relate it to every aspects of their real life job and experience. Read more
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